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商?;顒樱宏P于小寨賽格的訪問調查報告!
發布日期:2017-11-09    作者:    來源:    點擊量:425   分享到:

小寨采訪

 

商圈調查采訪稿

 
 
 

 

采訪|Yoko 張蓉煊 /Demi 崔夢蕭

        Albert 楊澤琪/Astrid 倪錦鈺

攝影|Valeria 姚璐怡/Coco 王怡然

設計|Marcy 郭夢娓

 

 
 

第一組

采訪對象:在校女大三學生兩位/職業女性

問卷類型:購物

1.現在是學生還是工作

答:學生/工作

2.多久前往此地或其他百貨商場購物

答:一周一次左右/很少

3.會選擇綜合性商場還是百貨商場

答:綜合商場如賽格/綜合性商場

4.缺少哪方面商品

答:沒有

5.定價范圍有無看法

答:無/中高端

6.經常使用在線支付還是現金支付

答:均會使用/支持自助支付,高效方便

7.在賽格購物時有沒有認為需要提升的地方

答:賽格很適合購物,個人認為沒有

8.若商品有問題會不會進行投訴,或其他具體措施

答:會進行投訴并要求退換商品

 

 

 

 
 

第二組

采訪對象:三十歲左右職場女性/中年人

問卷類型:用餐(采訪時受訪者于咖啡店就餐三明治)

1.認為哪些時段適合在外就餐

答:周末或者節假日/下午/晚上

2.選擇餐廳時喜歡哪種菜品風格

答:川菜/家鄉風格/火鍋

3.認為餐廳中那種就餐元素可使餐廳選擇率上市

答:第一點是服務,第二點是環境/環境干凈/口味

4.會否因餐廳等待時間過長而選擇別家餐廳

答:會/不會/會

5.停車條件是否會成為選擇餐廳因素之一

答:會/是的/是的

6.會不會在一些餐廳通過辦理會員卡來獲取折扣

答:會,但是會根據餐廳會員制度酌情選擇/不會/很少

7.會希望餐廳推出什么優惠政策

答:盡量便宜如打折,減價/滿減優惠/團購

8.若在就餐時遇到不滿意處會不會對餐廳進行投訴

答:會

9.針對某些餐廳所浦光的負面新聞會不會影響你的就餐決定

答:不會。例如海底撈等餐飲公司會根據以往經驗來決定

 

 

 

 
 

第三

采訪對象:賽格樓上站點披薩值班經理/甜品店員/中餐經理

問卷類型:餐飲管理

1.與公司雇傭關系

答:全職,會簽訂合同/全職/全職

2.本餐廳(指站點披薩)占地面積,雇員多少

答:廚房加前廳共計約300平方米左右,員工人數在35人左右(因為即將在高新附近開西安第二家分店,因此會在前期先儲備人才)/不確定,流動性很大/保密

3.每天哪種菜品最受歡迎

答:可參考餐單第一頁的熱門推薦“pizza top 5”,如:第一名為“垃圾桶”/千層蛋糕/牛腩壓鍋

4.在哪個時間段客流量最大

答:根據商場客流量,在周末及節假日人數較多,平常工作日12:00—13: 00以及18:00—19:00時客人最多/下午/周末和節假日

5.周平均工作時間

答:一周休息一天,一天九小時,中午休息一小時/每天10小時/每天10小時

6.營業時間

答:周內工作日早上十點開始

周末早上十點三十分開始

PS:有時會根據當天商場客流量決定/10點到22點/10點到22點,下午3,4點人流量下降

 

7.主要消費群體

答:本餐廳主要消費群體為90后和00后的年輕朋友,供上述客戶群體朋友聚會,家庭聚餐等/青少年/年輕人

8.將如何處理剩菜
答:會直接廢棄

9.若餐廳收到投訴會如何處理

答:首先會征求客戶意愿。。。其他的不方便透露


 

小寨賽格調查報告

 

 

文|賀明威

編|王靜怡 

 

 

 

 

 
 
 
 

For the first investment, we make our research in the SAGA Department Store in Xian. The SAGA company in Xian is funded by the United States SAGA, Hong Kong Air China and several Chinese Mainland firm, in order to build a diversify company. The store was set up in 2011, with the 2 billion initial investment and finally opened in the Xiaozhai crossroad. The main building is divided into three parts. Shopping, catering and parking area . Shopping, which is the largest among these three, occupy almost 6 floors and 3 floors for catering. Parking building is a separate one, built above the shopping zone.

There is a number of schools, government institution and other malls around SAGA. There are three universities and two middle school near the area and this makes students a major customer group. Ignoring advanced location, SAGA makes a nearly perfect combination between shopping and the leisure facility. Also the modernized decoration inside suits the taste of the youth. There are approximate 600 clothes, make-up and jewelry shops in SAGA, half of them are well-known brands and the frequently discounts makes their high price more attractive comparing with other stores. The separate parking building solve people’s problem easily which relief the congestion issue during the peak time. Two of three of Xian subway system has a transit depot under the shopping center. This not only offers the customers an  easy way home, but also supplies an endless flow of consumers to visit the mall.

Similarly, certain stores in the mall has a clear superiority comparing with others. For example, the Hidilao Hotpot, is famous for its qualified and hommization service. Benefit from this characteristic, the flow of customers is completely higher than others and makes a considerable revenue each month.

From the above analysis, the conclusion is that the unique selling and arrangement concept of SAGA leads it to its success in Xian and eventually brings a market with large potential to itself.

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